Camera manufacturers are working hard these days through the myriad of social networking websites to raise their brand awareness and promote their products to both professional photographers and consumers. In an interesting twist on social media FujiFilm Cameras Australia is offering photographers an opportunity to hijack their Facebook page for a week. Each month Fujifilm will choose a different theme and your challenge (should you choose to accept it), is to photograph something that relates to the nominated theme and upload your photographs to the Fujifilm Facebook page. If your photograph is selected, you get to Hijack Fujifilm Camera Australia’s Facebook page for a week.

This months theme is ‘Australian Sunsets’ and with my new ‘Great Ocean Road workshop’ about to be announced I could not resist the opportunity to upload a recent photograph of the spectacular London Bridge sea stack near Port Campbell on the Great Ocean Road in Victoria. Should I be successful in hijacking their Facebook page with my photograph I intend to hand the page over to a suitable charity to help promote their cause for a week. If anyone has any suggestions for a suitable charity please let me know.By way of full disclosure: An Australian digital media agency representing Fujifilm Australia approached me directly and requested my assistance in the promotion of their Facebook hijacker activity. At their suggestion I was provided with a point and shoot Fujifilm camera to submit photographs to their Facebook page. I agreed to help with the intention of handing the page over to a charity and I am donating the camera to my local pre-school to use for their class projects.


  1. Your photos are amazing & inspiring me to enjoy my photography more, good luck with your wonderful photo ‘London Bridge’. I am wondering if my charity ‘Rio Tinto Ride to Conquer Cancer’ benefiting Qld Institute of Medical Research would qualify as a worthy charity in this case.
    The ride to conquer cancer is a cycling journey over 200 klms throughout Queensland. All money raised goes to cancer research and directly to QIMR the largest research centre in the Southern Hemisphere. 1 in 2 people will be directly effected by cancer in their lifetime, its an amazing organisation finding cures and treatments all the time. Last year I participated in this event & raised over $6000 with my son. This year I’m doing it with my husband. I have attached the links below, I hope you might consider this charity.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s