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Camera manufacturers are working hard these days through the myriad of social networking websites to raise their brand awareness and promote their products to both professional photographers and consumers. In an interesting twist on social media FujiFilm Cameras Australia is offering photographers an opportunity to hijack their Facebook page for a week. Each month Fujifilm will choose a different theme and your challenge (should you choose to accept it), is to photograph something that relates to the nominated theme and upload your photographs to the Fujifilm Facebook page. If your photograph is selected, you get to Hijack Fujifilm Camera Australia’s Facebook page for a week.

This months theme is ‘Australian Sunsets’ and with my new ‘Great Ocean Road workshop’ about to be announced I could not resist the opportunity to upload a recent photograph of the spectacular London Bridge sea stack near Port Campbell on the Great Ocean Road in Victoria. Should I be successful in hijacking their Facebook page with my photograph I intend to hand the page over to a suitable charity to help promote their cause for a week. If anyone has any suggestions for a suitable charity please let me know.By way of full disclosure: An Australian digital media agency representing Fujifilm Australia approached me directly and requested my assistance in the promotion of their Facebook hijacker activity. At their suggestion I was provided with a point and shoot Fujifilm camera to submit photographs to their Facebook page. I agreed to help with the intention of handing the page over to a charity and I am donating the camera to my local pre-school to use for their class projects.