A couple of months ago I sat down with new friend Andrew Helllmich from PhotoBizX for a podcast interview and discussion about the business side of my wildlife photography. If you are unfamiliar with PhotoBizX I encourage you to take a few moments out of your day and check out the many fantastic free podcasts Andrew has available on his website. There is a plethora of fantastic business content including marketing and social media tips for photographers as well as a premium monthly subscription option for those looking for a really deep dive (recommended for anyone interested in the business of photography). The full podcast of my interview can be heard HERE or by clicking on the image below. If you are interested in becoming a premium member of PhotoBizX you can get a free six week trial by using this LINK.

Joshua Holko of www.jholko.com started photography around 12 years of age, but it wasn’t for many years afterwards he turned full time professional. His passion has always been nature photography. Today, he would be classified as a wildlife photographer. In particular a polar photographer. That’s right. He spends most of his year down in Antarctica or up in the Arctic. He left a corporate job to pursue photography full-time. He travelled extensively – including to the polar areas he most wanted to photograph – at significant personal cost to help build a portfolio and his network. Today, he has too many awards to list here and one look at his portfolio, it’s no wonder. His work is incredible. And the places he’s seen – truly, amazing.

I’m talking about Melbourne based Joshua Holko and in this interview, he shares how he’s managed to build a successful, profitable photography business, photographing wildlife. It all comes down to building three profitable arms to his business –  licensing images, print sales and photo expeditions to some of the world’s wildest and remotest regions with paying amateur photographers looking to capture the incredible images Josh does.