Earlier this year Gura Gear acquired the legendary camera bag company Tamrac. Over the last five plus years Gura Gear has become a highly respected brand in the world of camera bag manufacturers so what does this new acquisition mean for the future of both Gura Gear and Tamrac?
What about Bataflae and Kiboko? Introducing TAMRAC G-ELITE
Built on Gura Gear’s DNA, the all new TAMRAC G-ELITE G32 and G26 introduce tougher, lighter fabrics with the world’s strongest fiber, Dyneema®, along with a new front pocket system that can accommodate a laptop, light reflector, jacket or whatever else you need for your photographic journey. G-ELITE is designed to maximize every cubic centimeter of the overhead bin space while being easy to use from the back seat of land rover chasing hyenas, lions, and wild dogs. G-ELITE is the apex of volume efficient, lightweight camera carrying. Take a sneak peek at the G32 and G26. Available in Olive and Charcoal. Pre-order yours before November 20 and save 15% plus get free shipping in USA by using code LOYALGURA at www.tamrac.com.
Where is Gura Gear going? The same place it has always gone. The the ends of the Earth.
Is the Gura Gear brand going away?
Yes, we are consolidating the brands as simply, TAMRAC. In the coming days, www.guragear.com will cease to exist and all traffic will be pointed to www.tamrac.com
Will my Gura Gear bag still be covered by a warranty?
Yes, the same warranty that applied when your bag was purchased will continue to apply.
Will there be special offers on Gura Gear branded products?
Yes, all current Gura Gear products in stock are now marked down and in our new Outlet as well as available at a discount through participating dealers.
If you bought Tamrac, why don’t you consolidate the brands to Gura Gear?
Great question. Simple answers. Tamrac has been around for nearly 40 years, has greater brand equity, is easier to remember, spell and say, and we simply like it better.