Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF100-300mm F2.8 L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens.
I will be testing this new lens next week and have more to say about it on my blog soon. The retail price has not yet been announced in Australia, but I expect it to be well north of AUD 14,000 based on its USD MSRP of $9,450.
For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively lightweight for hand-holding. With the launch of the RF100-300mm F2.8 L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF100-300mm F2.8 L IS USM lens brings new value to customers with the following features:
Wide Focal Range — 100-300mm range
Extended Zoom — Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm
Spectacular Image Quality — f/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design
Reliable Stabilization — Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard)
Weather and Dust Resistant — Durable in various environmental conditions
Compact and Lightweight Design — Despite capabilities to zoom over 300mm, this lens is unusually lightweight, just barely heavier than the EF300mm f/2.8L IS II